The people who know you best haven’t been asked yet.
Every person in your organisation and your network knows something valuable.
Too often we stay in our own lanes, head down in our own area of responsibility. With every project, every strategy, so much value goes unexplored.
What do they know?
Clients know what works best for them.
Your frontline staff notice the gaps and the wins.
Partners see opportunities.
Board members bring knowledge from the wider world.
The answer is to open up the circle.
Your organisation goes from being one voice to the voice of many.
That’s your First-Person Advantage. The intelligence that comes from the people who know your work best — shared, understood, and put to work.
Inviting more voices is a win-win.
When people are invited to contribute their insights to support the work and the goals you share, it reminds them how valuable their experience is. It builds confidence and a willingness to keep contributing.
We’ve developed best practice processes to make sure it stays that way — ethical, protective of individuals, and effective risk management for the organisation.
The trick is to gather so others feel useful, not used.
The difference spoken language makes.
A child protection worker once told Moya:
“We were all sitting there saying we’ve all seen a lot. And then in walks this child who has experienced something so horrific and there’s no precedent for knowing what comes next. It’s been such a strong reminder that kids don’t fit in boxes.”
That’s real first-person language: honest, believable and a spark for sharing perspectives.
In third-person organisational language, that same insight becomes:
“Experienced child protection workers can encounter cases that fall outside established frameworks, highlighting the importance of flexible, child-centred approaches to complex trauma.”
Accurate. Forgettable. Nobody reads it and thinks: that’s us. And no-one’s sharing back.
First-Person Advantage in practice.
“This has been a heartwarming and illuminating process. We’ve discovered many of the things we are most proud of today reflect the same impulses, ambitions and values that created AND in the very beginning.”
— Suzanne Colbert AM, CEO, Australian Network on Disability
Suzanne Colbert AM had spent twenty years as CEO of the Australian Network on Disability. She saw the organisation grow from five people on a mission to an organisation that touched 1.7 million Australian workers. She asked Moya to capture their origin story before she stepped down.
Suzanne was one of those 5 founders herself but as the stories flowed, new lights went on. It was clear that the original energy was still there, the DNA was intact and AND would use it to drive the next stage of a remarkable journey.
What began as a legacy project grew into brand understanding and repositioning. The origin intelligence informed a broader story-gathering process across current staff, members and partners. It shaped services, clarified direction, and became the centrepiece of AND’s 20th anniversary – a special insert to Suzanne’s final annual report. Every new generation of staff, every new member organisation and supporter could now read that story and say: ‘I recognise us! This is who we are. This is what we’re still capable of.’
Four Stages. Four Tools.
Tap into the Voice, Knowledge & Passion of your People
1:1 Consulting with Moya Sayer-Jones
More than two decades of creative strategy with nonprofits across Australia and New Zealand. Moya knows (and loves) this sector. What she doesn’t love are all the things that get left on the table after a big investment. That means she brings dynamic ideas and strategic thinking about how to make the most of your moment and turn it into momentum.
This is ideal for 1:1 ideation, trouble-shooting, questions, creative direction.
“Moya has the best instincts of anyone I’ve ever worked with in this space. She has fabulous ideas and always takes me to a new possibility.”
— Jennifer Cummins, Executive Director, Heiress Films
Investment: from $550 + GST
Implementation Partner
✦ How most projects happen
Moya partners with you and your team to bring your project to life. Experience a new way of working with best-practice processes, new creative capabilities and first-person strategies for the future.
Moya’s two decades of specialised knowledge covers the whole journey: creative concept, first-person gathering, ethics and consent, sense-making, writing and narrative development, brand alignment, AI tools, creative output design, risk management, troubleshooting. Whatever your project needs, when it needs it.
“Moya’s enthusiasm made success possible – she inspired others and energised the project team. Her wealth of experience and expertise in working with vulnerable people was invaluable.”
— Eamon Waterford, Formerly Policy Officer, UnitingCare Burnside
Investment: from $5,500 + GST
Done For You
For organisations who want the full partnership — from creative strategy and concept design, positioning, gathering, writing, project management, art design through to final deliverables.
This is the work we’ve built our reputation on. Now only available to a small number of organisations each year.
Ideal for projects that are more than one event – gathering the voices, knowledge, ideas and experiences of your people for wider brand understanding, brand identity shifts, annual reports, creative communications for sharing brand voice/identity, books, films and campaigns etc.
“Your masterful presentation of our story gave our organisation a fresh appreciation of what can be achieved when people work together towards common goals.”
— Suzanne Colbert, AM CEO, AusDN
Investment: from $20,000 + GST
First-Person Advantage Planning Lab
Your organisation already holds valuable intelligence — inside your staff, clients, partners, supporters and lived experience.
The First-Person Advantage Method helps you gather and activate that insight in ways that strengthen strategy, positioning, engagement and growth.
Gather overlooked intelligence
Discover the language people genuinely connect with
Strengthen relationships and participation
Clarify what makes your organisation different
A practical, human-centred process designed to help organisations recognise the value already sitting inside their networks — and put it to work across communications, leadership, strategy and stakeholder engagement.
You leave with clearer insight, stronger direction, and a more authentic voice people recognise themselves in.
Investment: tailored to project scope and support level.
Work with Us
Every organisation already has valuable insight sitting inside its people, relationships, and lived experience. The challenge is knowing how to gather it, recognise it, and turn it into something genuinely useful — without creating noise, overwhelm, or another report nobody reads.
Whether you’re exploring a leadership transition, repositioning your organisation, strengthening engagement, capturing your origin story, or simply trying to reconnect with what makes your work matter, the First-Person Advantage Method helps uncover the intelligence already there.
The best place to start is a conversation.